The first impression is the last impression and that’s what logos should be all about. The logo idea and the colour palate should be so catchy that it gains the customer attention at a glance and makes them show interest in your brand. When you are at the cusp of starting your own business or establishing a brand, logo designing should be one of the crucial factors to be considered as you need to choose colours and symbols which are not a part of the established competitors. It would help to communicate your brand positioning and make you stand out of the crowd.

Here are the top 5 reasons why logo designing should be a heavier branding investment:

1.Describes your potential

Logos are more than just a design; they represent your core values and missions. Your logo must tell a story as they play an important role to form perceptiveness by the customers for your brand and are a source for your company to depict your potentials and professionalism

2. Logos enhance the USP of your business

Logo designing plays a pivotal role in all your advertising in future and it shouldn’t be treated lightly. Whether your logos are on digital adverts, newspaper ads, on a billboard or in events, it should be able to influence the customers' minds, they must get attracted to it. A simple yet effective design would help you get recognized.

3. Builds an emotional connection

Logo designing is all about the colour play as among many designs colour is one of the biggest factors as it defines the visual representation of your company and it's values. As per various studies and researches, it just takes 90 seconds for a customer to make or break their decisions just by seeing the logo and that’s the reason why food giants such as MC.D, Burger King or social media apps such as Facebook and Instagram have focussed so much on logo detailing that the customers are mentally attached towards them

4. Makes your identity

Logos are the building blocks of your brand. Many people get confuse to between logos and brand, therefore one must know that logos are the iconic images or the pictorial icon of your brand and getting the right logo design sets everything in line with your business.

5.Increases social engagement

For a company, logos are offline and online assets. Gone are the days when print mediums were the sole source for marketing your business. Today we have websites and social media platforms for business promotions. Therefore your logo design should be such that it fits everywhere and people memorize your brand through repetitions because an engaging logo will help develop a sense of trust in you/your brand or business.