The first impression is the last, and that’s what logos should be all about. The logo idea and the colour palette should be so catchy that they gain the customer's attention at a glance and make them show interest in your brand. When you are at the cusp of starting your own business or establishing a brand, logo design should be one of the crucial factors to be considered, as you need to choose colours and symbols which are not a part of the established competitors. It would help to communicate your brand positioning and make you stand out from the crowd.

Here are the top 5 reasons why logo designing should be a heavier branding investment:

1. Describes your potential

Logos are more than just a design; they represent your core values and missions. Your logo must tell a story as it plays an important role in forming perception by the customers for your brand, and is a source for your company to depict your potential and professionalism

2. Logos enhance the USP of your business

Logo designing plays a pivotal role in all your advertising in future, and it shouldn’t be treated lightly. Whether your logos are on digital adverts, newspaper ads, on a billboard or in events, they should be able to influence the customers' minds; they must get attracted to it. A simple yet effective design would help you get recognised.

3. Builds an emotional connection

Logo designing is all about the colour play, as among many designs, colour is one of the biggest factors, as it defines the visual representation of your company and its values. As per various studies and research, it just takes 90 seconds for a customer to make or break their decisions just by seeing the logo, and that’s the reason why food giants such as McDonald’s, King or social media apps such as Facebook and Instagram have focused so much on logo detailing that the customers are mentally attached towards them

4. Makes your identity

Logos are the building blocks of your brand. Many people get confused between logos and brand; therefore, one must know that logos are the iconic images or the pictorial icon of your brand and getting the right logo design sets everything in line with your business.

5. Increases social engagement

For a company, logos are both offline and online assets. Gone are the days when print media were the sole source for marketing your business. Today, we have websites and social media platforms for business promotions. Therefore, your logo design should be such that it fits everywhere and people memorise your brand through repetition because an engaging logo will help develop a sense of trust in you/your brand or business.